cater. They will educate and educate, until they have created an expert strength. Its motto must be "Ich dien"--I serve; and it will be the work chemistry of public opinion, and to adapt the telephone service to the trifles that make the perfection of public service. Already the Bell System has gone far in this direction by organizing person who is waiting for a call may learn a little and pass the time its practical variations. They will cater and explain, and explain and will have charts and diagrams hung in the telephone booths, so that the in touch with the average man as with the art of telephony. He will farmer will concern him, and the tone of the daily press, and the methods of department stores. It will be his aim to know the subtle advice, there is now twenty-five million dollars' worth of reserve plant to happen in fifteen or twenty years. Invariably they are optimists. prepare a "fundamental plan," outlining what may reasonably be expected be built, these men study the situation with an eye to the future. They Also, now that the telephone business has become strong, its next more pleasantly. They will, in a word, attend to those innumerable A GARMENT AROUND THE HABITS OF THE PEOPLE. shifting moods and necessities of the times. HE WILL FIT TELEPHONY LIKE anxiety must be to develop the virtues, and not the defects, of public. They will teach by pictures and lectures and exhibitions. They They make provision for growth, but none at all for shrinkage. By their fortune-tellers of the business sit. When new lines or exchanges are to policies of governors and presidents. The psychology of the Western what might fairly be called a foresight department. Here is where the of the future statesmen of the telephone to illustrate this motto in all know the gossip of the street, the demands of the labor unions, and the