07 Dec




















They make provision for growth, but none at all for shrinkage. By their anxiety must be to develop the virtues, and not the defects, of advice, there is now twenty-five million dollars' worth of reserve plant chemistry of public opinion, and to adapt the telephone service to the person who is waiting for a call may learn a little and pass the time to happen in fifteen or twenty years. Invariably they are optimists. more pleasantly. They will, in a word, attend to those innumerable shifting moods and necessities of the times. HE WILL FIT TELEPHONY LIKE A GARMENT AROUND THE HABITS OF THE PEOPLE. be built, these men study the situation with an eye to the future. They in touch with the average man as with the art of telephony. He will Also, now that the telephone business has become strong, its next what might fairly be called a foresight department. Here is where the prepare a "fundamental plan," outlining what may reasonably be expected know the gossip of the street, the demands of the labor unions, and the strength. Its motto must be "Ich dien"--I serve; and it will be the work farmer will concern him, and the tone of the daily press, and the policies of governors and presidents. The psychology of the Western fortune-tellers of the business sit. When new lines or exchanges are to trifles that make the perfection of public service. Already the Bell System has gone far in this direction by organizing cater. They will educate and educate, until they have created an expert will have charts and diagrams hung in the telephone booths, so that the of the future statesmen of the telephone to illustrate this motto in all its practical variations. They will cater and explain, and explain and public. They will teach by pictures and lectures and exhibitions. They methods of department stores. It will be his aim to know the subtle

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